AI builder + brand founder

I build usefulthings with AI.

I build AI workflows, interactive demos, and creative production systems for my own brands.

Explore the work Play the arcade

Ideas into brands, stories, and things you can play.

Independent by design. Texas → Everywhere

Mario Canizales smiling, wearing a backward white cap and a navy Estilo quarter-zip shirt. — Mario CanizalesAI builder + brand founder

Inside the processFrom idea
to real.

Things made real.

My own brands, built in public. See the task, my contribution, and the work you can explore today.

Brand and commerce

Estilo Golf Co.

A golf brand built around confident style, community, and showing up as yourself.

I use AI as a working partner across creative direction, product storytelling, campaign production, and the systems behind the storefront.

Visit Estilo Golf Co.

The black Catrin Estilo Golf Co. polo arranged on warm black marble in an editorial product photograph.

Golfers wearing red Estilo Golf Co. polos together on the course.

Behind the project The task, the work, and the live result

From brand identity to the next round.

The task: Connect a golf brand's identity with the products, stories, and storefront people see.
My part: Creative direction, product storytelling, campaign production, and the systems behind the storefront.

Make the product easy to find
Polos, hats, and accessories each have a clear place in the shop. Visitors can browse a category or put together their own course kit.
Show it out on the course
Community photographs put the gear in context. The Shop the fit section connects the pieces in a real photo to their product pages.
Carry the identity through
The course footage, product images, and brand story bring Estilo’s golf roots into the shopping experience.

Estilo Golf Co.’s live homepage, with its Eagle Pass course image, Golf con Estilo headline, and polo and hat links. — The live storefront · captured October 11, 2026

The result

A public storefront with product collections, campaign imagery, and real community photographs.

Explore the live storefront

The AI Test Cabin

TonkaToyXL

Real tests. Visible evidence. Honest limits. AI tools put to work at The AI Test Cabin.

Source-backed tests, comparisons, and build stories with Operator Tonka. Follow the process, see the evidence, and explore the interactive demos.

Try the AI Test Cabin Watch TonkaToyXL on YouTube

Operator Tonka and the model companions at a wooden workbench in the warm AI Test Cabin. The banner reads: Real AI tests from the cabin.

Behind the project The task, the work, and the live result

From an AI test to something you can explore.

The task: Make AI build tests easier to inspect through visible examples and clear limits.
My part: Source-backed tests, comparisons, build stories, and the workflow that brings the work to viewers.

Start with a concrete task
The build videos follow specific examples, including graphics and playable scenes, so viewers can see what the tool produced.
Keep the evidence close
The Cabin pairs test summaries with their videos and reported limits. Refinements and unavailable outputs stay part of the story.
Give visitors a way in
Playable demos, plain-language guides, and a watch desk make the work easy to explore at your own pace.

The live AI Test Cabin homepage, with Operator Tonka and links to playable demos, guides, and published tests. — The live AI Test Cabin · captured October 11, 2026

The result

Public build videos and an interactive Cabin where visitors can explore the demos themselves.

Explore the live Cabin

Mario’s Arcade

Take a
play break.

Pick a nickname. Find your game. Stay for one more round.

Explore the arcade Free to play · No signup

3D golf · 3 holes · Par 12

Golden Hour Golf

Recorded in the arcade

Six worlds. Press play.

24 seconds of real gameplay · Silent preview

See something you like? Jump to its chapter.

Play Golden Hour Golf

Coastal golf. A fallen kingdom. Underwater ruins. A space battle. A neon highway. And a seaside race to the flag.

From my workbench

Recent work.
Worth a look.

A new build video, a place to try the demos, and a brand out on the course. Selected October 1, 2026.

Published Sep 30, 2026

GPT 6.1 Sol graphics at the Cabin

A published graphics build walkthrough. See the generated work, the process, and the limits of this unscored test.

Watch the build

Selected Oct 1, 2026

Step inside the AI Test Cabin

Explore the interactive demos and build stories in TonkaToyXL's public Cabin.

Explore the demos

Selected Oct 1, 2026

Estilo, out on the course

Product storytelling, golf apparel, and community photographs brought together in the live storefront.

Visit the storefront

Social posts & publisher news

Inside the process

The work behind
the work.

A good output is useful once. A good workflow makes the next one easier. These are the systems I build around my projects.

01 / MEDIA

Source to story.

A repeatable production workflow for TonkaToyXL: verify the story, find the useful angle, then bring narration, visuals, and captions together.

Verify sources
Shape the story
Produce & check

See the stories on YouTube

02 / COMMERCE

Product to campaign.

Product storytelling and campaign production for Estilo Golf Co., with the actual product and the brand voice guiding every creative decision.

Start with the product
Build the creative
Check the details

Explore Estilo Golf Co.

03 / SYSTEMS

Friction to function.

AI prototypes, workflow automation, and practical guides built around a real task. My latest workflow audit tested the full agent handoff journey and identified ways to reduce repeated work while preserving useful context.